Could this be the worst use of survey information ever witnessed?

This is not good marketing. Someone at Australia Post has convinced this company to spend money on targeting potential art investors via the lifestyle survey. Below is how they think an email communication on this subject should look:


Let's bullet what is wrong:
  • Why is it branded from Australia Post?
  • I'm not their target audience (not CEO, not an investor, not old or wealthy)
  • Why is there a pen writing on a computer screen?
  • Why is Grace Kelly worth more than gold? 
  • Can I rent Andy Warhol?


Paul

at

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)