See the new ad our Prime Minister won't be able to miss...

Animals Australia have produced a very compelling activism and fundraising campaign. Supporters can purchase specific campaign items - from a billboard to an ad on the back of a taxi - to protest the PM to end live exportation. 

Below are the screen grabs of each of the pages that sit on the website - each is within a single scroll.

Is the website execution too confusing? 

Will scrolling down through many different pages and interactive graphics distract visitors?

The email is immediately compelling and recipients are drawn to click-through.

Great use of dollar handles - tangible, achievable items