D-Rev's Krista Donaldson tells McKinsey about a radical approach to medical design that is changing the lives of the world's poorest people. To read the transcript visit here.
Interestingly D-Rev - which stands for Design Revolution - has found that their mission cannot end with innovative designs.
Experience has taught D-Rev that in order to ensure their products are reserved for the people who really need them, they have to be responsible for the manufacture and distribution. The goal is to make sure an $80 knee is distributed to prosthetic clinics around the world and sold for $80 to low income recipients. In the US, an equivalent item would cost $6,000 and without this level of logistical responsibility, D-Rev products might be provided to clinics and individuals at a greater cost than intended.