Fastmap/IOF research says "integrate"

Key insights from the fastmap research into perceptions of engagement channels on behalf of the IOF UK 

The results suggest that:

• A multi-channel approach is likely to be most successful

• Those targeting 55+ females would be unwise to ignore traditional media

• Carefully-designed back-up material plays a key role in converting interest into support particularly collateral that links to other channels

• Some channels are more likely to generate low rather than high-value donations. This knowledge gives fundraisers the power to match their objectives with the media they select. Maximise recruitment versus immediate donations

• Viral fundraising activity such as the Ice Bucket Challenge and Movember have resulted in people engaging with channels in a different way by challenging and sponsoring friends and colleagues, texting photos and videos and spreading donation phone numbers

Download here: tinyurl.com/pn7s6rd